T-Rex is an IT solution provider responsible for the 2020 U.S. Census. The rapid growth of the company required a full rebranding and website redesign which we accomplished within a tight deadline through branding workshops, user experience research, white boarding, prototyping, and AB tests. As the brand and UX/UI designer, I worked through Stacey Piper Consulting a great marketing agency, together with Chris Slingerman a wonderful writer and creative director and Tanya Amaya founder of Analytic Design, an amazing team for success.
After a full-fledged rebranding and creating the company's branding guidelines, we started the website redesign with UX research, competitive analysis and white-boarding with sticky notes in a workshop we set up for the stakeholders and end-users as the first step in our UX design:
Our next step in UX design was building the information architecture:
Followed by the content development and wireframes:
Once the wireframes were tested and approved I stepped into the UI design and created the high-fidelity prototypes. To enable accessibility of the content by a wider range of people with disabilities the T-Rex website was designed following the Web Content Accessibility Guidelines (WCAG) to meet “AA” level 508 compliance requirements. This required a high contrast design:
View the live site: