![](https://cdn.myportfolio.com/6f3091879bf9d9776f22421f92ed50c8/804485f5-544a-4a06-be1a-6ed81dca9ca3_rw_3840.png?h=66736b9250b72bd7777c0e6c4320d36a)
T-Rex is an IT solution provider responsible for the 2020 U.S. Census. The rapid growth of the company required a full rebranding and website redesign which we accomplished within a tight deadline through branding workshops, user experience research, white boarding, prototyping, and AB tests. As the brand and UX/UI designer, I worked through Stacey Piper Consulting a great marketing agency, together with Chris Slingerman a wonderful writer and creative director and Tanya Amaya founder of Analytic Design, an amazing team for success.
After a full-fledged rebranding and creating the company's branding guidelines, we started the website redesign with UX research, competitive analysis and white-boarding with sticky notes in a workshop we set up for the stakeholders and end-users as the first step in our UX design:
![](https://cdn.myportfolio.com/6f3091879bf9d9776f22421f92ed50c8/90a15d6a-4e8b-4f44-bf1c-5eb4658430ac_rw_3840.jpg?h=d729f10620bacfa4a19a35b08ef8907b)
Our next step in UX design was building the information architecture:
![](https://cdn.myportfolio.com/6f3091879bf9d9776f22421f92ed50c8/1a31c5f1-c30b-4789-a352-9300d468e343_rw_3840.png?h=356bc0ae5aacc185ab030c8507d8f6d1)
Followed by the content development and wireframes:
![](https://cdn.myportfolio.com/6f3091879bf9d9776f22421f92ed50c8/a2a296e8-c34f-47f4-98a2-35dcb94bb02e_rw_3840.png?h=4eb346a9c8b4c7dd91fa78f9ad30c64d)
Once the wireframes were tested and approved I stepped into the UI design and created the high-fidelity prototypes. To enable accessibility of the content by a wider range of people with disabilities the T-Rex website was designed following the Web Content Accessibility Guidelines (WCAG) to meet “AA” level 508 compliance requirements. This required a high contrast design:
![](https://cdn.myportfolio.com/6f3091879bf9d9776f22421f92ed50c8/ec25b956-98b5-453b-8a7b-df4ddff33215_rw_3840.png?h=9585a009f2e0c561bfd10d7595b6dd42)
View the live site: