Rebranding T-Rex, an IT solution provider responsible for the 2020 U.S. Census:
Raised the company’s brand to match its new capabilities and mission for the 2020 census. Through organizing fact-finding workshops, I created a new logo, color palette, typography, iconography, defined photography styles and wrote these guidelines for the company’s digital assets and collateral. I worked closely with a great writer and creative director Chris Slingerman and a wonderful marketing guru Stacey Piper on this project.
