The very nature of mobile (as a personal device) calls for a personalized approach with precisely targeted advertising campaigns for the best return on investment. In this marketing campaign for Brivo, a SaaS company providing physical security for other companies, I used data visualization and iconography to tell a story based on facts. Each ad which consists of a fact and a question is also part of a bigger story and therefore could be run on its own as a single ad based on the omnichannel marketing targets or as a continuous educational piece. We did the latter on the main landing page (see below the mobile screens). The combination provided the company and the campaign with a solid brand recognition and a great demand generation.