An Ebook on Neustar Omnichanell Services
Neustar's Most Downloaded eBook in 2015: An online brochure using metaphors of personal relationships to explain complex processes of omnichanell marketing in a simple language. I worked closely with Peggy Liao, a wonderful writer/content manager, to come up with the concept. This educational approach attracted more readership from our B-to-B target area and this small campaign was a big success.