A Social Marketing Campaign: 12 NRFC brochures

The National Responsible Fatherhood Clearinghouse (NRFC) is an Office of Family Assistance (OFA) funded national resource for fathers. OFA, in turn, is an office of U.S. Department of Health and Human Services. One of the goals of NRFC is to provide, facilitate, and disseminate current research, proven and innovative strategies that will encourage and strengthen fathers and families. NRFC relies on many social marketing campaigns and the dissemination of written products is certainly one of them. Working closely with our wonderful writer Pat Hoag at ICF International, I came up with 12 printed brochures—all printed multiple times (perhaps more than 50,000 copies) and mailed and distributed nationwide in the U.S. from 2010 till 2013.